Prof. Dr. Claudia Brözel

Professorship in Tourism Economics and Tourism Marketing

Responsibilities

  •  Head of the Master's programme in Sustainable Tourism Management

Teaching

  •  Tourism economics, digital transformation & ethics
  •  Case studies for sustainable marketing, methods of empirical social research 
  •  Sustainable marketing management project
  •  Smart Tourism: Trends in research and application
  •  Master's colloquium
  •  Social Entrepreneurship
2024–2026

Digital Services, Data Integration and Data Autonomy for a More Sustainable Tourism Industry
The overarching goal of the Digital Services, Data Integration and Data Autonomy for a More Sustainable Tourism Industry (DIANA-T) project is to enable small and medium-sized enterprises (SMEs) in the tourism industry, along the entire tourism value chain, to participate in the digital value chain and the data economy. To this end, three solutions are being developed, which will be designed as prototypes and tested and improved through practical application in an iterative process.

2024–2024

Move for Female Transformation
The Move for Female Transformation (MoFeT) project has set itself the goal of sustainably improving career and promotion opportunities for women in the tourism industry. Building on two central levels - creating awareness and imparting expertise - MoFeT aims to enable employees and companies to increase the proportion of women at all hierarchical levels and sensitise them to gender equality by offering workshops and coaching in various gender constellations.

2025–2025

GENDER-PATH
Preparatory project in the BMBF-HAW for the Horizon call: Gender-specific differences in the professional careers of parents and their effects

2012–2024

Professor of Marketing and eCommerce in Tourism at the University for Sustainable Development (HNE) in the Sustainable Tourism Management (NTM) programme
https://orcid.org/0000-0001-5456-1522

2012–2024

Lectureship at the Salzburg University of Applied Sciences on quality management and service design in tourism

2010–2011

Doctorate with Prof. Dr oec. habil. Ulrike Stopka, Chair of Communication Economics, Dresden University of Technology, with the title: ‘Prospects for transactions in the Internet economy using the example of the travel industry - a Delphi study’.
The work is permanently available online via the SNL at http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-86522.

2010–2012

Research assistant ‘eCommerce in Tourism’ at Heilbronn University, Faculty W2.

2009–2010

Lecturer at the EC Europa Campus Baden Baden and Mannheim in the study module Media Practice Online

2004–2009

Founding member and managing director of the Verband Internet Reisevertrieb (www.v-i-r.de) The association represents the leading online portals of the German (European) travel industry such as expedia, opodo, lastminute etc.).

2007–2009

Founding member and managing director of the Verein zur Förderung der alternativen Streitschlichtung (FaSir) e.V., which operates the Reiseschiedsstelle, Schlichtungsstelle für Online-Reisen. (www.reiseschiedsstelle.de).
The Travel Arbitration Board was the first arbitration board for travel in Europe and was recognised by the EU in 2006.

2007–2009

Master's programme: MA International Tourism Management at Heilbronn University of Applied Sciences
Master's thesis: The influence of the Internet on the change in tourism value creation processes with special consideration of the trust factor: Degree: Master of Arts

2003–2005

Lecturer in tourism policy at the School of Tourism, Frankfurt

2003–2004

Lecturer in tourism policy and general tourism management at the Merkur Akademie in Darmstadt

2003–2003

Lecturer at the F+U in Heidelberg (communication, working methods)

2001–2002

Lecturer at the IHK Heilbronn in the field of work methodology

2000–2009

Training courses for tourism education centres run by the NGO ECPAT/Germany

2000–2005

Lecturer in tourism policy at the ANGELL Business Institute, Freiburg

2000–2001

Lecturer in tourism policy and tourism marketing at the Heidelberg Foreign Language Institute (HFI)

1999–2024

Various workshops, block seminars and lectures at various tourism training centres and associations
(e.g. BA Ravensburg, Stiftung Entwicklungszusammenarbeit/ Stuttgart, World University Service (WUS) - Deutsches Komitee e.V. Projekt Studienbegleitprogramm (STUBE) Hessen; Deutscher Reiseverband (DRV)/Berlin; Deutsches Seminar für Tourismus (DSFT))

1999–2010

Lecturer at Heilbronn University, specialising in business ethics/sustainability and e-commerce projects

1994–1998

Assistant to the Mayor of the town of Löwenstein: Tourism Officer of the town of Löwenstein

1995–2024

Foundation of the [tse:be:] marketing and research projects (www.tsebe.de) (for a detailed project list and details see website)

1993–1994

Freelance employee of the European Natural Heritage Foundation/Radolfzell in the field of tourism marketing and project management in the project ‘Tourism Development La Gomera/Canary Islands’

1988–1993

Studies: Tourism Business Administration at the University of Applied Sciences in Heilbronn
Diploma thesis: European tourism development in the area of conflict between economy and ecology - a comparison of two planning approaches for the island of La Gomera: Degree: Diplom-Betriebswirtin FH

1990–1991

Assistant at the Research Institute for Leisure and Tourism at the University of Bern, with Prof Jost Krippendorf and Prof Hansruedi Müller

1990–1991

Studied at the University of Bern/Switzerland as a guest student in the following subjects
1. ecology and tourism
2. management in tourism
3. general ecology as an interdisciplinary degree programme with Jost Krippendorf

1983–1986

Trained as a hotel manageress at the ‘Sommerberghotel’ in Wildbad/Black Forest. Graduation: Hotel manageressu

2021

Director of Education and Overall Chair ENTER21

2018–2021

Director of Education as a member of the Board of the International Federation for IT and Travel & Tourism (IFITT)

2016–2024

Appointment to the Tourism Advisory Board of the State of Brandenburg

2014–2024

Scientific advisory board in the project ‘Environmental communication as a sustainable value driver’ of premium cola, Deutsche Bundesstiftung Umwelt

2010–2020

Jury of the Springboard innovation competition organised by the Association of Internet Travel Sales (VIR)

2007–2024

Market Research Expert Committee of FraPort AG

2010–2011

Jury of the Golden Palm GEO SAISON

2009–2011

Advisory Board of the German National Tourist Board (GNTB)

2007–2011

Market Research Committee of the German Travel Association

2001–2009

Forschungsgemeinschaft Urlaub und Reisen (FUR) and co-development of the Reiseanalyse in relation to the Internet, co-development of Reiseanalyse Online (since March 2007)

2005–2007

Online Committee of the German Travel Association

1999–2009

ECPAT Germany Training of tourism professionals on the problem of child prostitution

2023–2024

Member of the Senate

2022–2024

Chairwoman of the Examination Board of Faculty 4

2018–2025

Member of the Faculty Council

2014–2024

Member of the HNEE IT Commission

2014–2016

Member of the study commission of the HNEE

2013–2024

Member of the German Society for Tourism Science

2012–2024

Member of the Federal Association of the Digital Economy

2012–2024

Member of the HNEE Library Commission

2011–2024

Member of the Travel Industry Club

2008–2024

Member of the International Federation of Travel and Technology (IFITT)

2020

Lecture at the youth conference “Spoonbill Nest” Albania (online), 7. December 2020

2020

Lecture (online) FH Salzburg at the international ethics conference ‘2Business Succession- an important aspect of social sustainability for tourism and hospitality industry in Austria’, 24 November 2020

2020

Lecture ‘Child Protection Consideration in the New Digital Frontier’ at the invitation of ECPAT Germany: Challenges & Opportunities for Child Protection in the New Decade (Bread for the World), 2 March 2020

2021

Deutschlandfunk Kultur: Im Gespräch „Urlaub in Corona-Zeiten: Wohin geht die Reise?“
04.05.2021 NDR – Mensch Margot: Sommerurlaub 2021
26.02.2021 Deutschlandfunk Kultur: Wortwechsel: Wann werden wir wieder reisen und wie?
10.03.2021 Panel: Wie viel ist wenig? (Berlin Travel Festival)
25.02.2021 mdr.: Zwischen Thüringer Meer und Sächsischer Schweiz – Wo bleiben die Urlaubsgäste?“
31.12.2020 Süddeutsche: Städtereisen behalten Ihren Reiz
30.12.2020 Der Spiegel: Wie verändert Corona das Reisen
Enorm-Magazin- eigene Kolumne und mehrere Artikel zu nachhaltigem Tourismus
28.04.2020 eigenes Interview mit Philip Wolf PhocusWright (USA) und Prof.Dr. Rodolfo Baggio (Italy)
What if Crisis is a chance ?
11.10.2019 SWR: Planet Wissen: Tourismus: Reisefieber mit Risiken und Nebenwirkungen
04.07.2019 Scobel: Tourismus-Kollaps

2021

Panel: Wie viel ist wenig? (Berlin Travel Festival)

Enorm-Magazin- eigene Kolumne und mehrere Artikel zu nachhaltigem Tourismus

2020

What if Crisis is a chance ?
eigenes Interview mit Philip Wolf PhocusWright (USA) und Prof.Dr. Rodolfo Baggio (Italy)